New Markets

The NSW Farmers is exploring new direct export opportunities for high value produce.  An example is the Direct Beef Export to China project which investigated the potential for cattle producers to export premium beef products to China using advanced paddock-to-plate marketing and ecommerce platforms.  The project involved extensive in-country research and meetings by cattle producers with leading Chinese ecommerce and logistics platforms, including Alibaba (TMall Fresh) and Yiguo.  It also involved a range of extension activities, including the provision of guides and other information for cattle producers about accessing the Chinese market.  For more information see Direct Beef Export to China project.