Campaign wins national award

NSW Farmers 2015 pre-election campaign StandUpForFarmers took out a national government relations award at a dinner held at the National Press Club in Canberra on 18 June.

NSW Farmers won the Primary Industries and Agricultural Sectors Government Relations Campaign of the Year 2015.

The Government Relations Awards recognise excellence in government relations campaigns and advocacy by government relations consultancies, associations and in-house practitioners.

The organiser Glen Frost said that winners were all examples of organisations taking a leadership position in their sectors, engaging with government and looking for outcomes that make a substantive, positive difference for their communities.

Mr Frost said: “The judges were very impressed with the submission from NSW Farmers, especially the evidence-based research backing up the campaign, as well as the stakeholder engagement and advocacy components of the campaign.”

NSW Farmers partnered with icon.pr - a digitally-led Melbourne creative agency - to develop and implement the grass roots campaign among farmers and rural communities ahead of the NSW state election.

NSW Farmers CEO Matt Brand said: “Our campaign was our first fully integrated digital election campaign and we were very pleased that so many rural voters engaged in the campaign and helped rural and regional NSW to get the attention of politicians.

“As an advocacy group representing farmers and rural communities it is important for us to help give people outside Sydney a voice in state elections and it is fantastic that our campaign has been recognised for this.”

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22 June 2015

Contact: Veneta Chapple

Phone: 0429 990 218

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